New Partner Alert!
Fireball are pleased to announce a newly formed partnership with Athletic Brewing Co, a prominent name in the non-alcoholic beverage sector. The USA based brewers will be partnering with Fireball as the Southwest Series official drink sponsor for the remainder of 2024.
This collaboration aims to enhance the experience of athletes, spectators and our sporting community by providing deliciously crafted, alcohol-free beers. We want to keep the good times rolling, without the hangover.
Both Fireball and Athletic share a prioritised focus on positively impacting our communities and customers. We want to provide our players and spectators with delicious alcohol-free drinks that will set you up for a better tomorrow.
Fireball CEO Sam Dunbavin added:
“I’m thrilled to have Athletic Brewing Co partnering with us to join the Southwest Series as the official drink sponsor! Fireball and Athletic have lots in common – Athletic Brewing Co are a vibrant, exciting young business that’s bringing high quality fun to sportspeople across the UK and beyond”.
We are going to be cracking open cold cans of Athletic Brewing Co’s alcohol-free beers during the semi-finals and medal matches in Exmouth and Cardiff this year. All the spectators will get to try a chilled can of Athletic Brewing Co’s amazing drinks while watching some great quality games. We can’t wait!
We are eager to see the positive impact this partnership will have on our Fireball community and believe this is just the beginning of a long and successful partnership.
